AMEX Pitch

A premium payments and lifestyle brand built on trust, security and service. Seek to provide the worlds best customer experience that enrich lives and build business success.

Challenge: Develop a campaign for Creative Content and Brand Strategy and Planning work in the U.S.

Insight: Early adulthood milestones bring stress, uncertainty, and debt, while driving a desire for community, guidance, and shared experiences. “Firsts shape your life, AMEX shapes your firsts”

Outcome: Experiential + Digital Integrated Marketing Campaign designed to position American Express as the trusted partner that celebrates, empowers, and supports Gen-Z through their milestone moments.

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