Movement Pitch

Challenge: How can Movement drive new visits and build awareness in the local community using creative, grassroots approaches? Make it highly local, creative, and cost effective.

Insight: In an ever-increasing technological world, adolescents are spending hours and hours of their day on their phones— they recognize their addiction but aren’t driven to combat it. They also love some friendly competition.

Approach: Create an OOH interactive rock climbing wall in Brooklyn for teens to captivate them into the rock climbing world.